The NDTV Car & Bike Awards, now in their 8th edition, have grown to clearly stand out amongst the clutter of auto awards as the most credible and fair. The awards have also been trendsetters, with many categories like a special set of awards for Communications and Marketing being emulated by others. Eminent and multi-skilled set of jurors judge the product and marketing categories.
Besides that India’s most voted for Viewers’ Choice category (with over 2.5 lakh votes registered in past editions) crown the popular Car and Bike of the Year, presented to two lucky viewers. Key awards also include: Car of the Year, Two Wheeler of the Year, Car Manufacturer of the Year, Two Wheeler Manufacturer of the Year and Automotive Man of the Year.
About The Awards
The Awards were conceived in 2005-06 as an attempt to truly honour products in a fast-changing and exploding automobile industry, and especially so from a user’s perspective.
NDTV partnered with Car India – a monthly from NextGen Publishing, with Adil Jal Darukhanawala at the helm. The Maruti Suzuki Swift and the Hero Honda Achiever were our first winners, chosen through a hectic and gruelling selection carried out at the first Jury Meet in Pune in December 2005.
Today, NDTV's automotive programming, led by the flagship CNB (The Car & Bike Show) has achieved critical mass in terms of viewership, appeal and acclaim. This has always had a positive rub-off on the awards too – both from our viewers and the industry.
Largely accepted as the most credible awards, the NDTV Car & Bike Awards have gone independent since 2010-11, with no partners. The stringent and unbiased approach to the jury selection process has become even more strict, and this was evident when we had completely unmotivated results for Car and Two Wheeler of the Year in 2011.
We were the first to recognise the people behind the products, by awarding technology, marketing, communications and PR efforts. The CNB-AAA categories were conceived by NDTV’s auto Editor Siddharth Vinayak Patankar, and he received tremendous support from our in-house marketing and ad specialist Shruti Verma Singh of All About Ads.
NDTV was the first to institute an honour for the year’s most green technologies or products. This practice has been a pioneering effort at our awards, one that finds many replications today.
Viewers' Choice Awards:
Given NDTV’s massive viewership, the Viewers’ Choice categories are truly special to us. And we reward the massive voting support we get by also giving away a car and bike to two lucky viewers. We are the only award to have this practice – now a tradition, which we cherish. The voting usually exceeds an average of 200,000 votes.
NDTV Car & Bike Awards have also consistently honoured Indian homegrown talent in motorsport, with the likes of Narain Karthikeyan, Karun Chandhok, and Force India bagging the awards in the past.